To be considered "custom jewelry design", the piece can only be created one time. It is based on the jewelry designer's creativity and the customer's vision. The finished piece is further enhanced by the fine tuned skills of the jewelry artist.
A custom design is an original, it compliments the wearer's unique and personal style.
Creating these unique designs starts with a customer's ideas, their choice of metal and gemstone(s), their preference for a design style and their desire to have an original piece of wearable art.